YUM!

To me it tastes most like a piece of juicy fruit gum. Fruity flavor yet without any specific fruit flavor that I could discern. I love Batter Up, and Yum tastes just like Batter Up was used as the base and then this complex, sweet, fruity flavor was blended in. The flavor definitely changes from one puff to the next. One of M and P's most complex flavors, and one of my favorites. I think I'm addicted :) And there is kind of a frosting flavor- I don't think I'll ever pin down exactly what I'm tasting, but I love it. This bottle was a generous sample from M and P that i will surely be ordering again and again.

Yum!!!!!!!!!!! That's all I can say about this one! Delicious! I have 30 mls, I guess I'll have to order more soon! What does it taste like??? Hmmmm - I really can't tell. Frosting? Marshmallows?? Whatever it is - it is soooo good!!!!!!!!!!!!!!!!!!!!!! :)

tastes like frosting, I love it. If you like sweet e liquids you NEED to try this one.

I made the mistake of ordering a small bottle of this with my first Mom & Pop's order. The small bottle was definitely not big enough. I love this flavor! Previous reviewers have attempted to describe the flavor, but this flavor is truly indescribable so I won't even attempt it. Suffice it to say, there is a reason it is called "Yum!"

I spent two days trying to figure out what the flavours were. It seemed complex and evasive; bold enough to be obvious, but still shyly graceful. It was familiar, and yet...

On the third day my daughter asked me what smelled like s'mores and Yum!'s identity hit me. Marshmallow. Marshmallow if it was made by Willie Wonka. In Wonderland.

It is not my all-day vape but it has it's own tank, and it's an unusual day that only sees me pick up that tank twice.

It's hard to describe the flavors in this juice. It's not an in your face assault on the senses, it's not subtle either. It lives in the goldilocks zone. It's just right. Not too sweet, not too savory, not too.... anything. It's a delight to vape while winding down for the day. It's complex without being overpowering and it has a gorgeous aftertaste that lingers for just long enough. I'm not sure what actual flavors make up this beauty of a juice but they work together perfectly. It's kind of like a creamy version of Butterfly Bait.

I normally don't write reviews but this flavor is worth it. It has a sweet complexity to it that I cant quite put my finger on, but have to say the yummy goodness has my taste buds begging for more!!